Module 2: Face, Eyebrow, Eye & Lip Shapes

This module is part of the CUA51020 – Diploma of Screen and Media (Specialist Makeup Services) at IMUA and builds on the foundational knowledge established in Module 1. In this module, you will develop a deeper understanding of the diversity of human facial features and learn how to analyse them professionally. You will explore different face shapes and proportions, and how makeup can be used strategically to enhance balance, structure, and symmetry through techniques such as contouring and highlighting.

The module also focuses on the analysis of individual features, including eyes, eyebrows, and lips. You will learn how to identify different shapes, recognise common variations, and apply corrective and enhancing techniques suited to each feature. This knowledge enables you to adapt makeup application to suit a wide range of clients, facial structures, and aesthetic requirements.

By the end of Module 2, you will be able to assess facial features with confidence and apply makeup techniques that enhance natural characteristics while addressing proportion and balance. These skills form a critical foundation for creating refined, client-appropriate makeup looks and support professional practice across all areas of the makeup industry.

Why This Module Matters

Understanding face, eye, brow, and lip shapes is essential for tailoring makeup to each individual. By mastering corrective and enhancing techniques, you’ll be able to bring out the best in your clients’ natural features.

• Learn how to determine and analyse facial features.
• Apply contouring to reshape and balance.
• Adapt eye and lip makeup designs to suit diverse shapes.
• Build confidence in creating looks that complement each client.

By the end of this module, you’ll confidently identify facial features and choose techniques that flatter each unique face.

As part of the Diploma, this module features assignments, written knowledge questions, portfolio development, and exclusive content designed to build your knowledge, practical skills, and professional confidence throughout the makeup artistry course.

What You’ll Learn

• Face Shapes
  Learn to assess face shapes and use contour and highlight to enhance or balance them.
• Eye Shapes
  Assess eye shapes and eyelid sections, and choose designs such as classic and smoky eye looks that best suit them.
• Eyebrow Shapes
  Measure, assess, and define brows to create balance and harmony in your makeup designs.
• Lip Shapes
  Understand common lip shape variations and apply techniques using appropriate lip products correctly and consistently.

What You’ll Do

• Identify Facial Features
  Identify your model’s face, eye, brow, and lip shapes and note their defining features.
• Contour for Face Shape
  Apply contouring and highlighting to enhance or balance the model’s face shape.
• Adapt Eye Makeup Designs
  Design and adapt eye looks, such as classic and smoky styles, to suit different eye shapes.
• Refine Brows and Lips
  Correct and refine eyebrow and lip shapes using suitable products and techniques, adjusting application to suit individual facial proportions accurately.

Module Outcomes

By completing Module 2, you will be able to:

• Identify face, eye, eyebrow, and lip shapes and analyse their defining features.
• Apply contouring and highlighting techniques to balance and enhance different face shapes.
• Design and adapt eye makeup looks, including classic and smoky styles, for a range of eye shapes.
• Correct and refine eyebrow and lip shapes using appropriate products and professional techniques.

Guidance Every Step of the Way

Our tutors will guide you as you learn to analyse and adapt makeup to each feature. With their feedback, you’ll refine your contouring, eye, brow, and lip techniques to a professional standard.