Business, Branding, Marketing & Social Media For Makeup Artists

Many makeup artists feel curious about what goes on behind the scenes of a creative business. In this advanced module, contributors Sophie Seeger, Jasmine Abel, and Eryn Shannon guide you through the key ideas behind starting and shaping a makeup artistry business, building a clear brand identity, and understanding how marketing and social media fit into the bigger picture.

You’ll explore how businesses are planned, how brands are developed, and how creative work is presented across websites, email marketing, and social platforms. This module is designed to help you better understand the structure, language, and decisions involved in creative businesses, giving you clarity and confidence as you explore these concepts.

Advanced Module: Business, Branding, Marketing & Social Media For Makeup Artists

Understanding the Business Side of Creative Work

Creativity and organization often work best together. Even for artists who do not plan to run a business, understanding branding, marketing, and structure can offer valuable insight into how creative work is presented, valued, and sustained.

This module breaks down business concepts in an approachable way. You’ll explore how ideas become plans, how visual identity supports recognition, and how consistent messaging helps people understand what a brand represents. You’ll also look at different ways creative work can be shared, from websites and newsletters to social media platforms.

Whether you’re exploring these topics out of curiosity or considering how they might support your future goals, this module offers a clear and thoughtful introduction to the business foundations behind makeup artistry.

Left Image: Business meeting. Right Image: MUA working on a model

Module Topics

In this module, we will cover the following topics and beyond:

About The Contributors
Starting Your Own Business
Business Plan
Executive Summary
Your Business Overview
Business Environment & Competition
Sales & Marketing
Financial Plan
Setting Up Your Business
Business Structure
Business & Domain Names
Branding
Developing An Aesthetic
Branding My Business – Where Do I Begin?
Planning Your Website
Planning Overview
Content Creation For Your Website & Blog

Writing – Message, Style, Grammar & Tone
Formatting
Social Media
Your Personal Brand
Creating Your Overall ‘Look’
Choosing The Right Platforms
Social Media Marketing
The Importance Of Scheduling & Planning
Collaborating With Other Brands
Traditional Marketing
Events
Increasing Visibility
E-Marketing
Money Matters & Financial Health
Summary
Things To Remember When Starting Out
Assignment

Module Outcomes

By completing the Business, Branding, Marketing & Social Media for Makeup Artists Advanced Module, you will be able to:

Understand the key components of a business plan and how creative ideas are structured.
Explore how branding communicates values, personality, and visual identity.
Develop awareness of how websites are planned and structured for creative businesses.
Understand the role of content creation across websites, email marketing, and social platforms.
Explore different marketing approaches, including traditional and digital methods.
Recognize how consistency supports clarity and recognition across branding and messaging.
Gain insight into financial awareness and organizational considerations for creative work.
Build confidence in navigating business and branding concepts within a creative context.

Ready to Explore the Business Side of Makeup Artistry?

The Business, Branding, Marketing & Social Media for Makeup Artists Advanced Module is available exclusively to students enrolled in our Makeup Artistry Course and includes a dedicated tutor and a six-month course extension.

If you’re interested in understanding how creative businesses are shaped, how brands are built, and how makeup artistry is presented and shared, this advanced module offers a supportive space to explore these ideas and expand your perspective.